Ace Hardware



As a retailer, you’re facing more competition than ever before. As you work to stand out in the crowd, a Watchfire sign is a dynamic and cost-effective digital advertising tool for reaching customers near your location who can act on your messages. Studies show that 88% of impulse purchases happen because the item was on sale. An LED sign can help you advertise specials and promotions that will increase your foot traffic and enhance the visibility and branding of your location.

retail applications


Watchfire signs offer the most cost-effective, powerful advertising tool for delivering timely, relevant messages to your customers. No other form of advertising even comes close in targetability, timeliness and return on investment. While traditional forms of advertising, like newspaper, radio and television, have declined in recent years, businesses all across the nation are turning to LED signs to capture the attention of customers in a crowded marketplace. If your competitors haven’t adopted LED sign technology, it’s just a matter of time.

Increase traffic and sales. Greater visibility and increased foot traffic are important to growing any business, whether you’re a fast-food restaurant, a car wash or a gas station. An LED sign will make your business stand out in the crowd.

Immediate, affordable results. No other form of advertising has proven to be as affordable as an LED sign. On a cost per thousand impressions (CPM) basis, LED signs are far less expensive than
TV, radio or newspaper
advertising. This digital medium is unmatched in ease of use, efficiency and effectiveness.

Timely messaging. LED signs offer the ability to tailor your messages to time of day. Display messages in the morning about hot coffee and happy hour specials in the evening. No other form of advertising offers messaging that’s as flexible at CPMs that are as low.

Right time, right message, right place. LED sign messaging gives you the ability to speak to potential customers already at your front door. Get the ultimate in geo-targeting.

advertising value


We design, engineer and manufacture the best looking, most durable LED signs in the industry. We use only the very best components and manufacturing processes to provide years of worry-free performance. The long-life of our displays ensures low cost of ownership and maximizes your return
on investment.

Built tough. Full-silicone encapsulation protects every Watchfire module to ensure it can withstand even the harshest environments. Salt, humidity, wind, rain, ice and sand are simply not a threat. We perform extensive environmental and electrical testing to guarantee that every sign will perform to our high standards.

Low operating cost. Low maintenance costs are a priority for every customer. It’s why we’ve designed our signs with front-ventilation to cool our sign cabinets without the use of air conditioners and filters that would need to be replaced regularly, unlike other manufacturers. Customers who have upgraded their older electronic signs to a
Watchfire sign have experienced a significant cost savings.

Bold, crisp images. Color and brightness calibration pixel by pixel guarantees your Watchfire sign will display the most beautiful and vibrant images for maximum, attention-grabbing power for years to come.

5-year warranty. Our industry leading warranty gives you peace of mind that we stand behind our products. Our full 5-year parts warranty and 10-year guarantee on exact replacement parts protects your display’s appearance and performance years into the future.



We’ve worked with companies large and small to provide a messaging solution tailored to their unique situations. We’re here to share with you the best practices and recommendations to help you incorporate LED messaging into your overall marketing and advertising strategy. Watchfire is known for building strong, long-term relationships. We understand that success breeds success.

User-friendly. Our proprietary Ignite content management system makes message creation simple and streamlined. We offer complimentary software training with every purchase to help your team learn how to make the most of your sign. Training includes message design guidelines on how to improve readability and messaging impact.

Flexibility. Low-cost broadband wireless allows you to update your signs quickly and securely and distribute eye-catching, branded content across a wide network of locations. You’ll have the flexibility to manage your signs from one central office, regionally or at each individual location.

Integrated marketing. Watchfire custom content for corporate program accounts allows you to integrate existing advertising campaigns with your LED sign messaging for multiple locations.

A solid partner. Watchfire and our national network of certified service technicians will be there to support you for the life of your signs. Our signs are designed, engineered and built to meet your specifications. With more than 80 years in business, we have the experience and resources to deliver superior quality and customer service.


Let us help you make a well-informed purchase. Contact Guthman, your digital experts, for the best LED signboards in the industry.