What is a changeable letter sign?
Changeable letter signs are simply cabinet style signs that house a polycarbonate, or acrylic sign face that is mounted with clear strips, or “tracks” where individual plastic letters are placed to spell out a message in text format. They come in many sizes and materials used can vary. Most of these are illuminated internally with either fluorescent lamps or often LEDs. They can include an identification area above or below the changeable letter area in most situations.
Changeable letter signs are used for:
Communicating about regular events and important dates to your community: People are so busy these days that if they are not reminded regularly and well in advance of any regularly scheduled events or important dates, they lose track and participation percentages go down.
Providing a public service: Many communities benefit from changeable letter signs through public service reminders such as promoting participation in elections and warning about upcoming seasonal issues, or other challenges specific to the community.
Increasing visits, attendance, and membership: Brands and reputations are built in part on participation. Whether you are a church, business, school, or municipality, a changeable letter sign can and will increase participation if implemented.
Entertaining the community: Modern changeable letter signs are being used to entertain communities with regularly posted messages that can often be humorous. Keeping a light heart about community engagement can be refreshing and encouraging to the community at large and can make your organization top of mind as a result.
Advertising offers: All organizations have an offering of one kind or another and changeable letter signs can make those offers stick. By changing the offers regularly on a changeable letter sign, you allow people to see that your organization is active and engaged.