Guthman Blog

Reasons Why LED Signs Offer Great Returns on Investment

Reasons Why LED Signs Offer Great Returns on Investment

by Guthman Signs |

Businesses have come to depend on LED outdoor signs to announce their presence and convey information in an eye-catching, dynamic way. Some businesses and organizations, like churches or schools, may balk at the upfront cost of an LED sign. But if you learn the reasons why LED signs offer great returns on investment, you’ll be […]

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Wind Load Ratings and Outdoor Signs: Here’s What To Know

Wind Load Ratings and Outdoor Signs: Here’s What To Know

by Guthman Signs |

When you’re considering purchasing a new outdoor sign or upgrading an old one for your business, school, church, or organization, your first thoughts may be about appearance, cost, and flexibility in messaging. All these are important, but the sign’s ability to endure outdoor conditions, including heat, rain, sleet, and hail, is more important. Your sign […]

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Tips for Choosing the Best Church Sign Messages

Tips for Choosing the Best Church Sign Messages

by Guthman Signs |

Church signs serve the important function of identifying the church’s denomination, informing passersby of when services happen, and seeking volunteers for outreach work. Some signs are more effective than others in drawing in new parishioners or raising funds for charitable efforts. Signs can be humorous (as the internet has made noticeably clear!), thought provoking, or […]

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5 Industries That Could Benefit From LED Digital Signs

5 Industries That Could Benefit From LED Digital Signs

by Guthman Signs |

Look around any public space, and you’re bound to see lots of people staring at their phones, swiping or tapping away. For businesses and institutions with important messages to share, this can be frustrating! There are effective ways to draw attention away from personal devices toward marketing messages or information you need to impart. Here […]

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A Brief Guide To Using Stadium Advertising in Your Arena

A Brief Guide To Using Stadium Advertising in Your Arena

by Guthman Signs |

From the pros to the minor leagues and from college to high school sports, every playing field needs a scoreboard. With advances in technology, scoreboards have become more than just a place to check how the game is going; they also post scores around the league, weather updates, prize drawings, and fun facts about the […]

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The Benefits of Outdoor Digital Signage for Business

The Benefits of Outdoor Digital Signage for Business

by Guthman Signs |

Promoting your business can be a full-time job in itself. Between managing social media, responding to online reviews, approving an ad campaign, and determining sale prices and dates, marketing has become more complex and challenging. However, technology has made some types of marketing easier and more effective. A perfect example is the digital sign. These […]

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3 Ways To Promote Brand Identity Through Digital Signage

3 Ways To Promote Brand Identity Through Digital Signage

by Guthman Signs |

Your brand is a promise to customers that they’ll have a memorable, predictable, and compelling experience with your products. Brands convey a company’s personality, mission, and values, giving consumers a relatable backstory they can comfortably adopt and make part of their lives. A brand is more than a logo and a color palette. A company […]

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What Info Should You Put in a School Marquee Sign?

What Info Should You Put in a School Marquee Sign?

by Guthman Signs |

Although educators may find their students’ devotion to their phones frustrating, digital communication infiltrates every aspect of our lives. Screen-saturated students and their parents expect to receive information in electronic form. School signs are no different. When your district has invested in led school signs, you must also decide what information to put in a […]

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What are the Steps to Getting a new LED Sign, and How long does it take?

by Guthman Signs |

1. Defining the Scope of Work, Needs, and Budget Every sign project comes with its fair share of customization and nuance. You need to know what aspects of the sign are most important to you, so that you can quote the appropriate vendors. This includes the cost, longevity, ease of installation, tech support, software, etc. […]

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How LED Signs Can Increase Church Attendance

How LED Signs Can Increase Church Attendance

by Guthman Signs |

Most churches have signage outside to identify the denomination they represent or to welcome all to services. But when you learn how LED signs can increase church attendance, you may consider upgrading from your static signage to something more customizable. LED signs are dynamic message boards that can display updated messages as necessary, so each […]

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