Guthman Blog

Top 5 Benefits of Modular Signs and LED Displays

by Guthman Signs |

  Flexible Sizing in order to fit more customizations and retrofit existing signs Easier and more economical shipment Easier and more economical to service Aluminum frames help better dissipate heat. Sleeker edgeless design versus older displays   Flexible Sizing for Retrofits As the years go on, organizations see the growing benefits of marketing to their […]

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Can LED Digital Signage Boost School Pride?

Can LED Digital Signage Boost School Pride?

by Guthman Signs |

From pep rallies to plays, school events build a sense of community, but that doesn’t happen when attendance is low and students feel disengaged, or worse, demoralized. More schools are asking, “Can LED signage boost school pride?” We at Guthman Signs think so, and here’s how we see great LED signage helping your school community […]

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Reasons Why LED Signs Offer Great Returns on Investment

Reasons Why LED Signs Offer Great Returns on Investment

by Guthman Signs |

Businesses have come to depend on LED outdoor signs to announce their presence and convey information in an eye-catching, dynamic way. Some businesses and organizations, like churches or schools, may balk at the upfront cost of an LED sign. But if you learn the reasons why LED signs offer great returns on investment, you’ll be […]

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Wind Load Ratings and Outdoor Signs: Here’s What To Know

Wind Load Ratings and Outdoor Signs: Here’s What To Know

by Guthman Signs |

When you’re considering purchasing a new outdoor sign or upgrading an old one for your business, school, church, or organization, your first thoughts may be about appearance, cost, and flexibility in messaging. All these are important, but the sign’s ability to endure outdoor conditions, including heat, rain, sleet, and hail, is more important. Your sign […]

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Tips for Choosing the Best Church Sign Messages

Tips for Choosing the Best Church Sign Messages

by Guthman Signs |

Church signs serve the important function of identifying the church’s denomination, informing passersby of when services happen, and seeking volunteers for outreach work. Some signs are more effective than others in drawing in new parishioners or raising funds for charitable efforts. Signs can be humorous (as the internet has made noticeably clear!), thought provoking, or […]

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5 Industries That Could Benefit From LED Digital Signs

5 Industries That Could Benefit From LED Digital Signs

by Guthman Signs |

Look around any public space, and you’re bound to see lots of people staring at their phones, swiping or tapping away. For businesses and institutions with important messages to share, this can be frustrating! There are effective ways to draw attention away from personal devices toward marketing messages or information you need to impart. Here […]

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A Brief Guide To Using Stadium Advertising in Your Arena

A Brief Guide To Using Stadium Advertising in Your Arena

by Guthman Signs |

From the pros to the minor leagues and from college to high school sports, every playing field needs a scoreboard. With advances in technology, scoreboards have become more than just a place to check how the game is going; they also post scores around the league, weather updates, prize drawings, and fun facts about the […]

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The Benefits of Outdoor Digital Signage for Business

The Benefits of Outdoor Digital Signage for Business

by Guthman Signs |

Promoting your business can be a full-time job in itself. Between managing social media, responding to online reviews, approving an ad campaign, and determining sale prices and dates, marketing has become more complex and challenging. However, technology has made some types of marketing easier and more effective. A perfect example is the digital sign. These […]

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3 Ways To Promote Brand Identity Through Digital Signage

3 Ways To Promote Brand Identity Through Digital Signage

by Guthman Signs |

Your brand is a promise to customers that they’ll have a memorable, predictable, and compelling experience with your products. Brands convey a company’s personality, mission, and values, giving consumers a relatable backstory they can comfortably adopt and make part of their lives. A brand is more than a logo and a color palette. A company […]

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What Info Should You Put in a School Marquee Sign?

What Info Should You Put in a School Marquee Sign?

by Guthman Signs |

Although educators may find their students’ devotion to their phones frustrating, digital communication infiltrates every aspect of our lives. Screen-saturated students and their parents expect to receive information in electronic form. School signs are no different. When your district has invested in led school signs, you must also decide what information to put in a […]

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