Guthman Blog

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7 Facts About Your Sign’s Effectiveness (And What to do About Them)

by Guthman Signs |

According to the Sign Research Foundation, (https://signresearch.org/research/) sign quality directly impacts an organization’s ability to attract people in many ways. The Good News: This is true whether the organization is a business looking to improve revenue, a school looking to increase community involvement, or a church with a newfound need to reach out to the […]

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Understanding Programmatic Advertising

by Guthman Signs |

Definition of Programmatic Advertising  The use of Artificial Intelligence and machine learning to buy advertising in real-time, instead of going through human negotiations and pre-set prices. In the early days, the number of publishers grew quicker than the number of advertisers – meaning there were more websites available than people willing to advertise on them. […]

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Funniest Church Sign Sayings

by Guthman Signs |

Having a sign, be it an LED church sign or a changeable letter sign, has many benefits and very few downsides. It will help you speak directly and effectively with your community, and it will also allow you to strengthen your relationship with your congregation. Some churches use their signs for events, group updates, advertising, […]

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Meet Our Partners - Watchfire Signs - Guthmans LED Signs

Meet Our Partners – Watchfire Signs

by Guthman Signs |

Full Video Interview: Full Transcription Here: Intro to Watchfire Signs with Chris McGary Bob Norman, Guthman Signs: Hi, everybody. Welcome back to Meet Our Partners, the series that we’re using to kind of get up close and personal with our vendors, our factory partners that we use all the time. The goal of this, obviously, […]

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Meet Our Partners with Dan Kerluke, Cirrus Systems

by Guthman Signs |

Full Video Interview:   Full Transcription Here: Introduction to Cirrus Systems Bob Norman, Guthman Signs: Hi, everybody. This is Dan Kerluke, and he is from Cirrus Systems, an amazing company. They were previously in Maine, and now in New Hampshire. Actually they have offices in both now, I believe. Dan has been working hard for […]

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Introduction to Modular Displays - Guthman Signs

Modular Display History

by Guthman Signs |

*Editors Note: We were lucky enough to be given permission by Matthew Ward to compile his 14 pt series on the history of Modular Displays to post to our blog. We hope you enjoy it! A Re-Introduction to Modular Display History Long after the last 4:3 aspect ratio plasma TV was produced the LED display […]

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Best Church LED Signs

The Importance of Content in the Sign Industry

by Guthman Signs |

Full Interview with Luke Luttrell – CEO of Project Content and NextLED Full Video Transcription Bob Norman: So this is Luke Lutrell, everybody. And he is CEO of projectcontent.com. Also CEO of Next LED, some of the nicest hardware and software out there as far as electronic signage goes and LED signs in specific. He […]

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A Brief History of LED Signs

by Guthman Signs |

At their essence, outdoor LED signs are simply signs that include a display, or “message center” made up of light emitting diodes (LEDs) to form text, graphics, or animations as a marketing tool. Although it may seem like a no-brainer, to answer the question “What is an outdoor programmable LED sign?” in detail, but it is not […]

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Why You Need an LED Sign for Your Church

by Guthman Signs |

Today, many churches are competing with local markets for visibility and relevance. As we all know, the landscape in modern marketing is more competitive than ever. So, the question becomes, “What can a church do to compete in this competitive landscape while not breaking the bank?” Traditionally, LED signs were extremely expensive marketing tools reserved […]

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Fundraising With Your Fire Department’s LED Sign

by Guthman Signs |

Fire Departments are a pillar of the community. Communities depend on Fire Departments to communicate important messages that keep people safe and grow awareness of important safety concerns including emergency messaging. Unfortunately, funds are almost always limited for Fire Departments. Fundraising is often the only way Fire Departments can obtain important funds to continue to […]

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