Guthman Blog

by Guthman Signs | August 18, 2022

Church signs serve the important function of identifying the church’s denomination, informing passersby of when services happen, and seeking volunteers for outreach work. Some signs are more effective than others in drawing in new parishioners or raising funds for charitable efforts. Signs can be humorous (as the internet has made noticeably clear!), thought provoking, or […]

by Guthman Signs | August 4, 2022

Look around any public space, and you’re bound to see lots of people staring at their phones, swiping or tapping away. For businesses and institutions with important messages to share, this can be frustrating! There are effective ways to draw attention away from personal devices toward marketing messages or information you need to impart. Here […]

by Guthman Signs | July 21, 2022

From the pros to the minor leagues and from college to high school sports, every playing field needs a scoreboard. With advances in technology, scoreboards have become more than just a place to check how the game is going; they also post scores around the league, weather updates, prize drawings, and fun facts about the […]

by Guthman Signs | July 12, 2022

Promoting your business can be a full-time job in itself. Between managing social media, responding to online reviews, approving an ad campaign, and determining sale prices and dates, marketing has become more complex and challenging. However, technology has made some types of marketing easier and more effective. A perfect example is the digital sign. These […]

by Guthman Signs | June 28, 2022

Your brand is a promise to customers that they’ll have a memorable, predictable, and compelling experience with your products. Brands convey a company’s personality, mission, and values, giving consumers a relatable backstory they can comfortably adopt and make part of their lives. A brand is more than a logo and a color palette. A company […]

by Guthman Signs | June 9, 2022

Although educators may find their students’ devotion to their phones frustrating, digital communication infiltrates every aspect of our lives. Screen-saturated students and their parents expect to receive information in electronic form. School signs are no different. When your district has invested in led school signs, you must also decide what information to put in a […]

by Guthman Signs | May 11, 2022

1. Defining the Scope of Work, Needs, and Budget Every sign project comes with its fair share of customization and nuance. You need to know what aspects of the sign are most important to you, so that you can quote the appropriate vendors. This includes the cost, longevity, ease of installation, tech support, software, etc. […]

by Guthman Signs | May 9, 2022

Most churches have signage outside to identify the denomination they represent or to welcome all to services. But when you learn how LED signs can increase church attendance, you may consider upgrading from your static signage to something more customizable. LED signs are dynamic message boards that can display updated messages as necessary, so each […]

by Guthman Signs | May 4, 2022

Signage can make a difference in a business’s success. New LED signs provide bright, clear signage that states your message in vibrant detail. There are several things to consider when choosing an LED sign. Visual Quality and Image Resolution The most important consideration for outdoor LED signs is visual quality. You want potential customers to […]

by Guthman Signs | December 22, 2021

Top 5 Ways to Care for Your LED Display and Increase its Longevity Keep Ventilation in Mind Make sure that your LED display is properly vented (whether that’s on the side, back, or front of the sign.) LEDs give off different levels of heat depending on the factory of origin when run for extended periods […]