Guthman Blog

by Guthman Signs | November 30, 2021

Many areas require an independent laboratory listing be visible on electronic signs of any kind in order to provide a permit for installation. So, logically, it is often sought after. However, it can be extremely difficult to make sense of how an independent testing facility like UL, ETL, MET, or CSA, or others affect the […]

by Guthman Signs | July 14, 2021

According to the Sign Research Foundation, (https://signresearch.org/research/) sign quality directly impacts an organization’s ability to attract people in many ways. The Good News: This is true whether the organization is a business looking to improve revenue, a school looking to increase community involvement, or a church with a newfound need to reach out to the […]

by Guthman Signs | June 29, 2021

Definition of Programmatic Advertising  The use of Artificial Intelligence and machine learning to buy advertising in real-time, instead of going through human negotiations and pre-set prices. In the early days, the number of publishers grew quicker than the number of advertisers – meaning there were more websites available than people willing to advertise on them. […]

by Guthman Signs | March 12, 2021

Having a sign, be it an LED church sign or a changeable letter sign, has many benefits and very few downsides. It will help you speak directly and effectively with your community, and it will also allow you to strengthen your relationship with your congregation. Some churches use their signs for events, group updates, advertising, […]

by Guthman Signs | November 17, 2020

Full Video Interview: Full Transcription Here: Intro to Watchfire Signs with Chris McGary Bob Norman, Guthman Signs: Hi, everybody. Welcome back to Meet Our Partners, the series that we’re using to kind of get up close and personal with our vendors, our factory partners that we use all the time. The goal of this, obviously, […]

by Guthman Signs | September 11, 2020

Full Video Interview:   Full Transcription Here: Introduction to Cirrus Systems Bob Norman, Guthman Signs: Hi, everybody. This is Dan Kerluke, and he is from Cirrus Systems, an amazing company. They were previously in Maine, and now in New Hampshire. Actually they have offices in both now, I believe. Dan has been working hard for […]

by Guthman Signs | August 30, 2020

*Editors Note: We were lucky enough to be given permission by Matthew Ward to compile his 14 pt series on the history of Modular Displays to post to our blog. We hope you enjoy it! A Re-Introduction to Modular Display History Long after the last 4:3 aspect ratio plasma TV was produced the LED display […]

by Guthman Signs | June 16, 2020

Full Interview with Luke Luttrell – CEO of Project Content and NextLED Full Video Transcription Bob Norman: So this is Luke Lutrell, everybody. And he is CEO of projectcontent.com. Also CEO of Next LED, some of the nicest hardware and software out there as far as electronic signage goes and LED signs in specific. He […]

by Guthman Signs | February 17, 2020

At their essence, outdoor LED signs are simply signs that include a display, or “message center” made up of light emitting diodes (LEDs) to form text, graphics, or animations as a marketing tool. Although it may seem like a no-brainer, to answer the question “What is an outdoor programmable LED sign?” in detail, but it is not […]

by Guthman Signs | October 26, 2019

Today, many churches are competing with local markets for visibility and relevance. As we all know, the landscape in modern marketing is more competitive than ever. So, the question becomes, “What can a church do to compete in this competitive landscape while not breaking the bank?” Traditionally, LED signs were extremely expensive marketing tools reserved […]