In today’s bustling and competitive business landscape, it’s easy to overlook the profound impact of a well-crafted signage strategy. However, signage plays a pivotal role in attracting customers, enhancing brand visibility, and ultimately driving sales. If you’re an American business owner or manager, this guide is tailored specifically for you. Join us as we explore the untold story of signage, common mistakes to avoid, the Guthman Signs difference, and how you can unlock your signage potential.

The Untold Story of Signage

Let’s start by unraveling the often-underestimated power of signage. Picture this: a captivating road sign that effortlessly draws the attention of passersby, leading them to step inside and explore what your business has to offer. That’s the magic of effective signage at work. According to recent statistics, nearly 76% of consumers have entered a store they had never visited before based on its signage alone. Moreover, 68% of consumers believe that a business’ signage reflects the quality of its products or services. These numbers underscore the undeniable influence of signage in shaping customer perceptions and driving foot traffic. The visual difference is immediately useful to any organization.

See examples below:

#LED Sign for Crowder Bros Ace Hardware
#LED Sign for Town of Branchville
#LED Sign for New Center Christian Church

Common Signage Mistakes (and How to Avoid Them)

Now, let’s shine a light on some common pitfalls that business owners fall into when it comes to signage. Unclear messaging, poor design choices, and neglecting local regulations can significantly diminish the impact of your signage. However, fear not! We’ve curated actionable steps to help you steer clear of these mistakes and position Guthman Signs as your trusted solution provider. Our expertise lies in understanding your unique needs and crafting custom affordable signage solutions that resonate with your target audience while complying with local requirements.

The Guthman Signs Difference

What sets Guthman Signs apart in the realm of signage? Our team is dedicated to leveraging decades of experience and cutting-edge techniques to create high-impact, targeted signage solutions. When you choose Guthman Signs, you’re not just getting a sign – you’re gaining a strategic partner committed to elevating your brand presence. Our collaborative process ensures that your vision is brought to life through top-quality materials and expert craftsmanship. But don’t just take our word for it – hear from our satisfied clients whose businesses have flourished with the power of impactful signage.

Some of our recent reviews:

“We love all three LED signs we have from Guthman Signs. They did a great job manufacturing and installing them and, when we needed it, Guthman provided experienced and continued service and training for weeks after the installation as well.” 

-Greg Gottlieb, Fire Chief, Hauppauge Fire District, Staten Island, NY


“We purchased an LED sign from Guthman Signs and it has served our church faithfully for years now. They did a great job of helping us find the right fit for our limited budget. Guthman, and their sign, has delivered for our church in every way. Our first weekend after having the sign our attendance went up 25%.”

Pastor Billy O’Kelly, Son Life Baptist Church, Riverview, FL


“Guthman did great on both LED signs we have purchased from them. We had bids from every LED sign known to man. We chose Guthman. We are happy we did it because the signs are beautiful and increase our traffic significantly. When the sign had issues years later, they took care of us 100%.” 

Ron Crowder, Owner, Crowder Bros Ace Hardware Franchise


Unlocking Your Signage Potential

Are you ready to unleash the full potential of your business through signage? We invite you to take the first step by scheduling a free, no-obligation consultation with Guthman Signs. Our experts will conduct a personalized evaluation of your current signage strategy and provide tailored recommendations to amplify your brand visibility. Take charge of your business’s narrative – get your free quote today and embark on a journey towards signage success.

In addition, we understand the importance of equipping you with valuable resources. As a token of appreciation for connecting with us, we’re offering a downloadable guide with a checklist encompassing signage best practices, tailored exclusively for American businesses like yours.

Join hands with Guthman Signs and harness the hidden power of signage to propel your business toward unparalleled growth and success.

For American business owners looking to harness the potential of signage, Guthman Signs offers a comprehensive guide to unlocking the hidden power of effective signage. Learn more about the impact of signage, common mistakes to avoid, and how Guthman Signs can elevate your brand visibility.


Experience the Guthman Signs difference today

Click below right now to schedule your free quote, design, and consultation, and take the first step toward unlocking your signage potential!

Get Your Free Quote and Design Here

Let’s face it, your current sign might have been a loyal companion, but these days is it truly working for you anymore? Faded paint, faded materials, rusted poles, flickering or failing lighting, or a dated design can detract from your business or organization’s image. In today’s fast-paced world, you need a sign that’s as dynamic and eye-catching as your brand. Enter the LED revolution!

LED Signs: The Modern Marvel of Visibility

Light-emitting diode (LED) signs are more than just a flashy upgrade; they’re a strategic investment. Here’s why it’s time to ditch the old and embrace the bright future of LED signage:

  • Captivate Attention: LED signs boast vibrant colors, customizable displays, and dynamic animations that grab attention from afar. They’ll make your church, school, or business stand out from the crowd, day or night.
  • Boost Brand Image: A modern, professional-looking sign speaks volumes about your commitment to quality. LED signs elevate your brand image and project a forward-thinking, tech-savvy persona. Otherwise, your brand image shows a lack of care for the public.
  • Energy Efficiency Champion: Although they have not always been, LED signs are now energy champions, consuming significantly less power than many traditional options. This translates to lower utility bills and a lighter footprint on the environment – a win-win for everyone.
  • Durability You Can Trust: Quality LED signs are built to last. They’re weather-resistant, require minimal maintenance, and offer a long lifespan, ensuring your message shines brightly for years to come.
  • Content Versatility: Gone are the days of static signs. LED signs allow you to display multiple messages, showcase upcoming events, or even run eye-catching promotions, keeping your audience informed and engaged.

The Perfect Choice for Every Budget and Need

At Guthman Signs, we understand that every organization has unique needs.  That’s why we offer a wide range of LED sign solutions, from budget-friendly options to feature-rich displays. Our team of experts will work with you to design a customized LED sign that fits your location, brand, and budget perfectly.

Ready to Make the Switch?

Don’t let your outdated sign hold your goals back. Take the first step toward a brighter future for your organization. Contact Guthman Signs today for a free consultation and discover how LED technology can take your visibility and brand image to the next level. We can introduce you to many people who have already found success by switching to LED. Let’s illuminate your message and attract the attention you deserve!

Bonus Tip: Download or View our FREE guide, “LED Signs Guide,” and learn everything you need to know about making a confident switch to LED technology.

In today’s competitive market, organizations and businesses of all kinds are always looking for new ways to stand out and attract potential customers. Custom signs have become a valuable tool for improving brand visibility and engaging with customers. From roadside signage, and electronic displays, to storefront displays to event banners, the impact of well-crafted signage cannot be overstated.


Custom signs play a vital role in shaping the first impression of a business. They act as a visual representation of the brand, conveying its identity, values, and offerings to the target audience. In this blog post, we’ll explore the significant influence of custom signs on brand visibility and customer engagement, shedding light on how businesses can use this powerful marketing tool to enhance their presence in the digital age.

Why Custom Signs Matter

Custom signs are like silent brand ambassadors, communicating a business’s message 24 hours a day seven days a week. Whether it’s an eye-catching outdoor sign or an elegantly designed lobby display, the visual appeal of custom signage leaves a lasting impression on passersby and potential customers. A well-designed sign not only captures attention but also communicates the essence of the brand, creating a memorable experience for viewers.

Enhancing Your Brand’s Presence

In today’s digital world, having a strong online presence is crucial. However, offline visibility through physical signage is just as important. By optimizing custom signs for local search relevance and using location-specific keywords, businesses can boost their local visibility and attract nearby customers who are actively looking for their products or services.

Engaging Your Customers

Engaging customers from the moment they arrive at a business premises is a valuable opportunity. Custom signs spark curiosity, convey special offers, and guide customers toward specific products or areas within a store. By including compelling calls-to-action and QR codes in signage, businesses can bridge the gap between offline and online engagement, encouraging customers to take immediate action or explore further online.

Embracing Digital Integration

Non-digital, standard rectangular traditional displays are fast becoming invisible to passers-by due to their pervasiveness. Incorporating digital elements into custom signage opens up new and eye-catching ways to engage with tech-savvy audiences. Interactive digital displays, augmented reality experiences, and dynamic content can all be seamlessly integrated into custom signs, creating immersive brand interactions that leave a lasting impression on customers.


Custom signs serve as a tangible representation of a brand’s identity and values. By strategically optimizing these physical assets for search engine visibility and customer engagement, businesses can expand their online reach, drive foot traffic, and create meaningful connections with their target audience. Embracing the power of custom signage in the digital age not only enhances SEO but also leads to creating memorable brand experiences that resonate with customers long after they’ve encountered the sign.

8' wide X 4' tall 8mm outdoor, full color LED sign installed by the road in Sarasota, FL.

So, you are looking at investing in a new sign but there are so many variables and bells and whistles and, well, you get the point. In today’s digital age, churches must embrace technology and effectively communicate their message to the community, but it isn’t that easy. 

With their vibrant colors and eye-catching displays, LED signs have become a popular choice for churches across the United States. If you’re looking to upgrade your place of worship with an LED church sign, this blog post will guide you through the process of selecting the right one.

  1. Target Your Church’s Objectives BEFORE diving into the world of LED church signs:

    Take a moment to consider your church’s specific goals and objectives. Assume you can afford the solution you need so your goals are not tainted by false perceptions of what something might or might not cost. Are you aiming to increase attendance, support a community event, share inspirational messages, or highlight a special person? By understanding your church’s needs, you’ll be better equipped to choose an LED sign that aligns with your vision.

  2. Consider the Location and Size:

    The location and size of your LED church sign are crucial factors to consider, and not only for pricing reasons. Determine where the sign will be placed on your property and measure the distance to your audience (closest edge of the road in mos tcases). You can have someone hold up a posteboard with different sized text for reference. It’s important to choose a sign that is appropriately sized for optimal visibility and readability, ensuring it can be seen by both pedestrians and drivers passing by your church. Our chart is very helpful for this purpose. See here for more information (Under “How to Choose Size and Height”):

  3. Evaluate Visibility and Readability:

    One key advantage of LED signs is their ability to capture attention with vibrant, dynamic displays, but all that vibrance might not mean anything if it isn’t readable. For any demographic of people you’re targeting, it’s important to select a sign with clear and legible text, even from a distance. Opt for high-quality LED technology with adjustable brightness levels and high definition (4mm – 10mm), to ensure the sign remains visible during different lighting conditions.

  4. Consider Customization Options:

    Every church has its own unique identity and branding. Look for LED signs that offer content customization options, allowing you to showcase your church’s events and missions, while staying true to your logo, colors, and fonts. This will help create a consistent and recognizable image for your congregation and the community.

  5. User-Friendly Software and Programming:

    Unless your church has a dedicated IT team, (and often even if you do), it’s essential to choose an LED sign that comes with user-friendly software for easy programming and content management. Look for intuitive cloud based interfaces that allow you to schedule messages, change display settings, and upload custom graphics from anywhere (from home, while traveling, and/or on site), without expertise.

  6. Durability and Maintenance:

    To ensure your investment is well placed, investing in a high-quality, durable LED church sign is crucial for its long-term performance. Look for signs that are weather-resistant, able to withstand harsh elements such as rain, snow, and extreme temperatures. Longevity should be in the range of 10,000 hours (or, 10 years of typical use). Additionally, consider the maintenance requirements and ensure the sign can be easily serviced or repaired if/when needed. A good spare parts kit can be useful to keep for this purpose as well, so ask if that is available.

Carefully choosing the right LED church sign takes some homework, but it can greatly enhance your church’s visibility and impact on the community for years to come. By understanding your church’s objectives, considering the location and size, evaluating visibility and readability, exploring customization options, and prioritizing user-friendly software and durability, you’ll be well on your way to selecting the perfect LED church sign for your place of worship.

Remember, an LED church sign is not only a tool, or some sort of fancy lawn ornament, or just a tool for communication, but also a symbol of your church’s commitment to the community, commitment to and embracing technology, and reaching out to the community in general. Make an informed, educated, patiently considered decision, and watch your church thrive as you engage and inspire people of all ages.

When it comes to enhancing visibility and engaging with the community, LED church signs have become increasingly popular recently. With loads of unverifiable information being published, we thought it important to clear the air on the questions surrounding LED signage for churches. In this blog post, we will address and answer your top questions on Google. Read on to find the information you need to make an informed decision.

What are LED church signs?

LED church signs are electronic display boards that utilize light-emitting diodes (LEDs) to showcase messages, announcements, and visuals. These signs offer vibrant colors, high visibility, and customization options, making them an excellent choice for churches looking to communicate effectively with their congregation and the community.

What are the benefits of using LED signs?

LED church signs offer numerous benefits, including:

  • Increased visibility: LED signs are highly visible during both day and night, ensuring your messages reach a wider audience.
  • Dynamic content: With LED signs, you can easily change and update your messages, allowing you to share timely announcements, sermon themes, and event details.
  • Cost-effective: LED signs are energy-efficient and have a longer lifespan compared to traditional signage, reducing maintenance and replacement costs over time.
  • Community engagement: These signs capture attention, fostering community involvement and attracting new visitors to your church.
  • Versatility: LED signs can display text, images, videos, and animations, giving you endless creative possibilities to convey your message effectively.

How do LED church signs work?

LED church signs utilize an array of small LED lights that emit light when an electric current passes through them. This technology allows for high brightness, sharp clarity, and the ability to display content in various formats. The signs are typically controlled through software or a dedicated control panel, enabling easy customization and scheduling of messages.

Are LED signs easy to install and maintain?

Yes, LED church signs are relatively easy to install and maintain. Most providers offer professional installation services, ensuring the sign is properly mounted and connected. Maintenance typically involves routine cleaning and occasional technical checks. LED signs are designed to be durable and require minimal upkeep compared to traditional signage options.

How can I choose the right sign for my church?

When selecting an LED church sign, consider factors such as size, resolution, visibility distance, weather resistance, and software capabilities. Assess your church’s specific needs and goals, and consult with reputable sign manufacturers or suppliers who can provide guidance and help you choose the best option within your budget.

LED church signs offer a multitude of benefits, from increased visibility and community engagement to dynamic content display and cost-effectiveness. By investing in an LED church sign, you can effectively communicate with your congregation and create a positive impact on your community. Take the time to research, evaluate your needs, and choose a reliable provider to ensure that your LED church sign meets your expectations and helps you achieve your goals.

We have a plethora of information on LED signs for you right here at

To learn more about content creation for LED church signs, see here

As technology continues to advance, outdoor LED signage has become an increasingly popular choice for churches and schools. These versatile signs offer a range of benefits that can enhance communication, engagement, and safety within your community. In this article, we will explore the top 5 trends in outdoor LED signage and how each can benefit your school or church.

outdoor LED signage
















1. Full-Color outdoor LED signage: With vibrant, eye-catching visuals, full-color LED displays are an effective way to capture attention and convey messages with impact. Whether you want to display upcoming events, inspirational quotes, or important announcements, full-color LED displays ensure that your messages are noticed and remembered by students, parents, and congregants alike.

2. Dynamic Content: Gone are the days of static, unchanging signs. Dynamic content is a key trend in outdoor LED signage, allowing you to showcase a variety of messages and visuals. From scrolling text to video integration, dynamic content enables you to keep your audience engaged and informed, whether it’s sharing event details or broadcasting motivational videos.

3. Remote Management: With remote management capabilities, you can easily update and control your LED sign from anywhere using a computer or mobile device. This convenience allows you to make real-time changes to your signage, ensuring that you can quickly communicate important information such as weather alerts, school closures, or service times without delay.

4. Energy-Efficient outdoor LED signage: LED technology is known for its energy efficiency, making it an environmentally friendly choice for your church or school. LED signs consume less electricity compared to traditional signage options, resulting in cost savings over time. By opting for LED signage, you not only reduce your carbon footprint but also save money on energy bills.

5. Integration with Social Media: In today’s digitally connected world, integrating your LED sign with social media platforms is a powerful way to engage your community. Displaying real-time social media feeds, event updates, or even highlighting positive testimonials from your school or church can foster a sense of community involvement and encourage active participation.

By embracing these top trends in outdoor LED signage, your school or church can significantly enhance communication, engagement, and safety within your community. Whether it’s captivating full-color displays, dynamic content, remote management, energy efficiency, or integration with social media, these trends offer tangible benefits that can help you effectively connect with your audience.

If you’re ready to explore the possibilities of outdoor LED signage for your church or school, Guthman Signs is here to assist you. With our expertise in delivering high-quality LED sign solutions, we can help you design and implement a cutting-edge signage system that meets your specific needs and goals. Contact us today to learn more about our products and services and take the first step toward transforming your communication capabilities.

If you represent a school, please click here:

If you represent a church, please click here:

To learn more about trends in outdoor LED signage in general, please click here:

Monument style outdoor LED sign with top accent and lettering
LED Display = 4’X8′ 10mm Double Sided

An outdoor LED sign is a great way for churches to communicate with their congregation and the local community. These signs are highly visible, energy efficient, and can be used to display messages 24 hours a day, 7 days a week. With an outdoor LED sign from Guthman Signs, churches can easily share important information such as upcoming events, special announcements, and even inspirational quotes.

Top 5 Benefits of Purchasing an Outdoor LED Sign for Your Church

  1. Increased Visibility: An outdoor LED sign is one of the most effective ways to increase visibility for your church. The bright colors and vibrant images will attract attention from passersby and help your church stand out in the community.

  2. Cost-Effective: An outdoor LED sign is an affordable way to get your message across without breaking the bank. With low energy costs and minimal maintenance requirements, you can save money over time while still getting maximum exposure for your church.

  3. Easy to Use: With easy-to-use software, you can quickly create messages that will be displayed on your outdoor LED sign in just minutes! You don’t need any special technical skills or knowledge to operate an outdoor LED sign from Guthman Signs.

  4. Flexible: An outdoor LED sign gives you the flexibility to change your message as often as you like without having to worry about costly printing fees or labor costs associated with traditional signage methods. You can also use it to promote special events or services at your church in real time!

  5. Durable: Outdoor LED signs are designed to last for years, so you won’t have to worry about replacing them anytime soon! They are also resistant to weather damage so they won’t fade or become damaged over time like other types of signage materials might.


An outdoor LED sign from Guthman Signs is a great investment for any church looking to increase visibility and reach more people in their community. With its cost-effective design, easy-to-use software, flexible messaging capabilities and durable construction, it’s no wonder why churches all over the world are turning towards this type of signage solution!

To learn more: Programmable LED Signs

Check our reviews to hear from our clients: Guthman Signs Reviews

In this day and age, having an LED sign for your church, school, or business is no longer a luxury; it is a necessity. LED signs have gained immense popularity over the years due to their versatility, reliability, and energy efficiency. They offer a great way to communicate with your audience and connect with them on a personal level. In this post, we’ll take a look at the top 5 uses for LED signs that will help transform your church, school, or business into a more engaging and dynamic space.

The Top 5 Uses (In no specific order)

  1. Promote Special Events: One of the best uses of an LED sign is to advertise and promote special events. Churches can use the LED sign to promote their Sunday services, upcoming events, or even to display inspirational messages. For businesses, an LED sign is a great way to showcase new products, discounts, and promotions. Schools can use LED signs to advertise school events, sports schedules, and reminders.
  2. Improve Safety: LED signs can also help improve safety in your church, school, or business. By displaying warning messages, you can alert your visitors and customers about any potential hazards on your premises. For example, schools can use LED signs to display messages like “Speed Limit 20 MPH” in their parking lots or remind drivers to wear seat belts.
  3. Boost Brand Awareness: LED signs are a great way to build brand awareness and showcase your business’s unique selling points. By displaying your logo, tagline, and other key messaging, you can attract more customers and generate more leads. Churches can use LED signs to display their mission statement, while schools can use them to highlight their academic achievements.
  4. Provide Information: LED signs are also an excellent way to provide information. Churches and schools can use them to display schedules, important dates, and announcements. Businesses can use LED signs to display store hours, contact information, or even to showcase customer reviews.
  5. Enhance Aesthetics: Finally, LED signs can enhance the overall aesthetics of your church, school, or business. They are visually stunning and can be customized to match your branding and messaging. LED signs come in a range of colors, fonts, and sizes, giving you the freedom to create a sign that will stand out and grab attention.

In conclusion, LED signs are an essential tool for any church, school, or business looking to connect with their audience and communicate more effectively. Whether you want to promote special events, improve safety, boost brand awareness, provide information or enhance aesthetics, an LED sign can help you achieve your goals. By investing in an LED sign, you can create a dynamic and engaging space that will leave a lasting impression on your visitors and customers. So, why wait? Take the first step towards transforming your space today by investing in an LED sign.


Reasons Why LED Signs Offer Great Returns on Investment

Businesses have come to depend on LED outdoor signs to announce their presence and convey information in an eye-catching, dynamic way. Some businesses and organizations, like churches or schools, may balk at the upfront cost of an LED sign. But if you learn the reasons why LED signs offer great returns on investment, you’ll be ready to take the plunge.

LED Signs Are Durable

Outdoor LED signs are built to endure weather conditions in your area. They can withstand extremes of temperature and precipitation, from torrential rains to heavy snow. And with the right advice from experts like Guthman Signs, you can select custom LED signs rated to stand up to the highest winds your area experiences. You can also get them professionally installed to ensure they withstand the elements—even in severe storms.

One Time Investment

Your marketing budget may include broadcast and print advertisements, plus the writing, design, and production that go into them. But with an LED sign, you make a one-time investment in your sign and the software that runs it, and you’re ready to take on all the future messaging and designs you’ll need with just clicks on a keyboard. LED signs don’t require multiple costs and big time commitments like paper brochures and broadcast advertisements do.

Instead, you can select custom LED signs for businesses that fit your budget while effectively conveying your logo and messaging to the surrounding community.

Energy Efficient

LED bulbs are bright and exceptionally energy efficient. They can use up to 80 percent less energy than conventional fluorescent or neon lights, potentially saving thousands in energy costs over the life of the sign.

Better still, LED lights can last up to 100,000 hours. These lights don’t burn out, and they’re recyclable, too. They don’t contain any harmful gases inside the bulbs that can crack or break, releasing those toxic substances into the environment. LEDs are low voltage and, once installed, require little maintenance. So, you won’t be up on a ladder changing light bulbs. You’ll be warm inside, making an announcement about your latest sale or promotion or congratulating a long-term employee on their work anniversary.

There are so many reasons LED signs offer great returns on investment. Let Guthman Signs help you find the right kind of sign for your business. Invest in long-lasting, attractive, and highly visible signage to draw customers, congregants, or community members to your business, house of worship, or organization.

Wind Load Ratings and Outdoor Signs: Here’s What To Know

When you’re considering purchasing a new outdoor sign or upgrading an old one for your business, school, church, or organization, your first thoughts may be about appearance, cost, and flexibility in messaging.

All these are important, but the sign’s ability to endure outdoor conditions, including heat, rain, sleet, and hail, is more important. Your sign must do this while projecting your company’s message and brand to passersby. Wind tolerance is a major factor in your sign’s longevity, not to mention safety for those driving, cycling, or walking past or under it. Here’s what to know as you shop and think about wind load ratings and outdoor signs.

Zoning and Location

Your local zoning ordinances will define where you can place your sign in terms of setbacks, height, and whether it must be illuminated 24 hours a day. Another determiner is wind load.

What Is Wind Load?

When wind encounters a solid surface it can’t effectively blow through, it creates pressure on that surface. Wind load is a measure of the pressure wind puts on a structure, depending on the wind’s speed and the structure’s size and shape. The American Society of Civil Engineers has standards that define the calculations used to determine acceptable wind loads based on the maximum expected wind speed in a location.

A sign’s size and shape and the shape and surface of its supporting structures determine the drag coefficient. This factors into the calculation of wind load. Both the sign and the supporting structures must meet local wind load standards to ensure the sign can endure high winds and won’t become unstable or dangerous during severe storms.

Your Outdoor Sign Dealer Should Know How To Calculate Wind Load

Nobody expects you to perform calculations that only civil and structural engineers understand. Still, the sign dealer you work with to select your outdoor LED display signs should be able to explain what to know about wind load ratings for outdoor signs to inform your purchase.

Guthman Signs serves as an unbiased sign broker and project manager to ensure you get the sign you need that will meet or exceed wind load specifications and requirements—all at a price you can afford. Call today!


Let us help you make a well-informed purchase. Contact Guthman, your digital experts, for the best LED signboards in the industry.