GUTHMAN BLOG
What Are Church Signs Called? A Complete Guide to Sign Terminology
Your church is a beacon in the community, a place of welcome, worship, and connection. The sign standing out front is often the first handshake you offer to visitors and a vital communication tool for your members. But when it’s time to upgrade or install a new one, you might find yourself asking a simple but important question: “What are church signs called?”
You’re not alone. This is one of the most common questions we hear, and the answer is that there isn’t just one name. The terminology depends on the sign’s style, construction, and technology.
Understanding these different names is the first step in finding the perfect sign to represent your church’s mission and message. In this guide, we’ll break down the most common types of church signs so you can make an informed decision for your congregation.
The Official Names for Common Church Signs
While people might just call them “church signs,” industry professionals use more specific terms. Here are the main categories you’ll encounter.
1. Monument Signs
A monument sign is a freestanding sign with a solid, low-profile base, often constructed from materials like brick, stone, or concrete that matches the church’s architecture. They create a sense of permanence, elegance, and establishment.
- Best For: Creating a classic and distinguished look at the main entrance of your property.
- Key Features: Durable, highly customizable, and enhances the architectural beauty of your church. They often incorporate other sign types, like digital displays or changeable letters.
A beautiful, classic brick monument sign for a church, designed by Guthman Signs.
2. Digital Signs (LED Signs or Electronic Message Centers)
This is the most modern and dynamic option. Digital church signs, also known as LED signs or Electronic Message Centers (EMCs), use programmable LED technology to display vibrant text, graphics, and even animations.
- Best For: Churches that want to share frequent updates, event schedules, service times, and inspirational quotes in a bright, eye-catching way.
- Key Features: Unmatched versatility, easy to update from a computer, and highly visible day or night. They are the most effective tool for community outreach and engagement.

3. Changeable Letter Signs
The classic changeable letter sign is what many people picture when they think of a traditional church sign. These signs feature tracks where you can manually slide in individual plastic letters to create your message.
- Best For: Churches on a tighter budget or those who prefer a traditional, hands-on approach to their messaging.
- Key Features: Cost-effective, simple to use, and offers a nostalgic, timeless appeal.
4. Pylon Signs
A pylon sign (or pole sign) is a freestanding sign that is mounted on one or more tall poles. Their height makes them visible from a great distance, which is ideal if your church is located on a busy road or highway.
- Best For: Maximizing visibility from a distance and attracting attention from fast-moving traffic.
- Key Features: Excellent for location awareness, can be illuminated, and can incorporate digital displays or other sign elements.
Choosing the Right Sign for Your Congregation
Now that you know what church signs are called, how do you choose the right one? The best sign for your church depends on three key factors:
- Your Location: Are you on a quiet side street or a busy main road? A tall pylon sign might be necessary for visibility, while a distinguished monument sign could be perfect for a neighborhood setting.
- Your Communication Goals: Do you need to post daily updates and event reminders? A digital LED sign offers the flexibility you need. Or are you focused on displaying a timeless welcome message? A monument sign might be a better fit.
- Your Budget: From a simple post and panel sign to a state-of-the-art digital monument sign, there is a solution for every budget. The key is to invest in a quality sign that will serve your ministry for years to come.
Let Us Help You Find the Perfect Sign
Choosing a new sign is a significant investment in your church’s future. You don’t have to navigate the options, permits, and design process alone.
At Guthman Signs, we have partnered with hundreds of churches to design and install beautiful, effective signs that reflect their unique mission. Our team of experts will walk you through every step, from selecting the right type of sign to creating a design that welcomes the community.
Ready to start the conversation?
Contact us today for a free, no-obligation consultation and quote. Let’s build a sign that will serve as a beacon for your community for years to come.
Call Us Today: 941-218-0023