The Benefits of Outdoor Digital Signage for Business


Promoting your business can be a full-time job in itself. Between managing social media, responding to online reviews, approving an ad campaign, and determining sale prices and dates, marketing has become more complex and challenging.

However, technology has made some types of marketing easier and more effective. A perfect example is the digital sign. These devices offer versatility, visibility, and attractiveness that can boost your business. Consider these benefits of outdoor digital signage for business.

Brand Awareness and Recall

Digital signage promotes brand awareness. People who see digital signs remember them, with a recall rate of 83%. Outdoor digital signage captures more views and more attention than other electronic media.


With an outdoor LED sign, you can post announcements the second they’re ready. Alert the public to sales, special events, or relocations with a few clicks on a keyboard that change the information displayed on your sign.

Energy Efficiency and Cost Effectiveness

Outdoor digital signs use LEDs for illumination. LEDs are far more energy-efficient than conventional lighting.

Digital signage reaches a higher percentage of people than other electronic media. Because most people spend up to 70% of their time outside their homes, digital signage has a better chance of being seen, and therefore a higher number of impressions, compared to other forms of advertising. That lowers the cost per impression, making a digital outdoor sign a cost-effective choice.


Digital signs can increase engagement with your customers. Through careful observation and data gathering, you can learn when and why drivers pass by your location where they can view your sign.

With some creativity, your sign can become a local landmark, where people go out of their way to read your joke of the day, participate in a contest to win one of your products, or to see a family member or neighbor celebrated for their years of service.

You can also change messages that speak to morning commuters when they drive past, or address those stuck in rush hour traffic going home. Reach sports fans on game days and music fans on concert nights. The ease of messaging is one of the greatest benefits of digital LED signs for business.

For advice on the type of sign that might work best for your business and that fits within your budget, contact Guthman Signs today.


Let us help you make a well-informed purchase. Contact Guthman, your digital experts, for the best LED signboards in the industry.