Businesses, Churches, Schools, Civic Organizations, and Municipalities are all adopting LED signs at a record pace, but why? Although LED technology is not necessarily a new thing, many organizations are unsure about adopting an LED sign into their marketing plans. In this edition of Sign Language, we will review the top 10 reasons why any organization should consider making use of modern LED technology. The following is in no specific order of importance, as reasons will vary in importance from one organization to the next.
Reason #1: Return on Investment. There simply is no better investment for attracting local markets to an organization than LED message centers. Since displays can last over 10 years, the investment should be considered a long term marketing investment, rather than a simple on time purchase. With this in mind, returns on investment are considerably higher with LED signs vs traditional formats like flyers, TV ads, newspaper ads, or radio spots.
Reason #2: Invisible vs. visible signage. The next time you are driving through your local area, purposefully take note of the signs you drive by every day. Take note of all the signs you never noticed before when you were simply making your daily commute to work, for example. You will notice that most signs that are on that route most likely have been entirely invisible to you until now. Traditional sign styles are extremely common, thus they become all but invisible to passers-by. Dynamic LED signs with quality content displayed, stand out, in part, thanks to all the invisible signs surrounding them.
Reason #3: Staying top of mind with Community Relations. How often have you taken advantage of someone’s LED sign to check the time, date, temperature, or local events? Banks were one of the very first business sectors to adopt LED signs in the late 1980s when LED signs were limited to a few simple words to display the time, temperature, and date. They found that even though the format was simple, having time, date, and temperature displayed on their sign brought attention and recognition to the bank as a community-focused entity. Passers-by often find that LED signs become part of their daily routines. Modern organizations are staying top of mind with their local market by providing not only time, temperature, and dates, but community events, and weather reminders.
Reason #4: Adaptability and flexibility. Traditional sign styles are almost always static in nature. The purpose of these styles has always been to simply identify the location with very little targeted marketing involved. Today, LED signs offer a much more flexible platform allowing you to tailor your marketing efforts quickly and easily to focus on the right demographic at the right time with the right message to match your organization’s needs. Many LED signs even allow for cloud-based control systems so you can manage the sign from virtually anywhere.
Reason #5: Protection of your investment. Many modern LED sign factories provide strong long term replacement and/or labor warranties for their signs. Compared to Other methods of local marketing, your investment will be unprotected and short-lived. LED displays offer the chance to invest wisely by providing people with a peace of mind that their hard-earned money will go to a worthwhile, proven, and protected medium.
Reason #6: Co-advertising. Organizations of all types can benefit from co-branding and/or co-advertising on any marketing medium. LED signs offer a very attractive platform for advertisers looking to share marketing space and reach their audience. Non-profits, schools, and churches make great use of this for fundraising efforts and events to create momentum around their events, missions, and core vision. Businesses often team up with other local businesses to create synergy in marketing efforts, especially when the businesses relate to one another directly.
Reason #7: Prestige and confidence. Electronic message centers are often used to create an air of confidence in communities. Few things say, “We are here to stay.” more than a well designed and implemented LED sign program. People go where they feel comfortable and well taken care of by an organization that is going to be there for them in the future as well. LED signs can produce these feelings in local markets before they even step through the door.
Reason #8: Multiple site control. Today’s organizations are becoming increasingly focused on multiple sites. Franchises, multi-site churches, non-profits, chains, and municipal sign programs all require that branding and messaging be dynamic and consistent across all locations. Modern LED programmable signs can create this effect by allowing all signs to be programmed from a single account from anywhere in the world.
Reason #9: Safety and Emergency Messaging. Through RSS feeds, Amber Alerts, FEMA notices, local police, firefighters, and EMTs are benefiting local communities every day with important messaging at the most important moments where getting the word out quickly and effectively can mean the difference between life and death.
Reason #10: Engagement is fun. Many organizations find LED signs enlightening and fun outlets for creativity. By searching for new ways to engage with your local market in creative ways, it not only benefits the bottom line but creates a fun environment around organizations. Humans love to engage in creative ways and LED signs to provide a great platform to showcase this love in public. A funny message, enlightening message, or inspiring words of encouragement delivered with creativity can create lasting relationships between organizations and their communities.
Top 10 Reasons of Why You Need An LED Sign Recap
- Return on Investment
- Invisible vs. Visible Signage
- Community Relations
- Adaptability and Flexibility
- Prestige and Confidence
- Multiple Site Control
- Safety and Emergency Messaging
- Engagement is Fun
Contact Guthman Signs today to learn more about which LED sign is best for your needs!