Guthman Blog

by Guthman Signs | July 12, 2022

Promoting your business can be a full-time job in itself. Between managing social media, responding to online reviews, approving an ad campaign, and determining sale prices and dates, marketing has become more complex and challenging. However, technology has made some types of marketing easier and more effective. A perfect example is the digital sign. These […]

by Guthman Signs | June 28, 2022

Your brand is a promise to customers that they’ll have a memorable, predictable, and compelling experience with your products. Brands convey a company’s personality, mission, and values, giving consumers a relatable backstory they can comfortably adopt and make part of their lives. A brand is more than a logo and a color palette. A company […]

by Guthman Signs | June 9, 2022

Although educators may find their students’ devotion to their phones frustrating, digital communication infiltrates every aspect of our lives. Screen-saturated students and their parents expect to receive information in electronic form. School signs are no different. When your district has invested in led school signs, you must also decide what information to put in a […]

by Guthman Signs | May 11, 2022

1. Defining the Scope of Work, Needs, and Budget Every sign project comes with its fair share of customization and nuance. You need to know what aspects of the sign are most important to you, so that you can quote the appropriate vendors. This includes the cost, longevity, ease of installation, tech support, software, etc. […]

by Guthman Signs | May 9, 2022

Most churches have signage outside to identify the denomination they represent or to welcome all to services. But when you learn how LED signs can increase church attendance, you may consider upgrading from your static signage to something more customizable. LED signs are dynamic message boards that can display updated messages as necessary, so each […]

by Guthman Signs | May 4, 2022

Signage can make a difference in a business’s success. New LED signs provide bright, clear signage that states your message in vibrant detail. There are several things to consider when choosing an LED sign. Visual Quality and Image Resolution The most important consideration for outdoor LED signs is visual quality. You want potential customers to […]

by Guthman Signs | December 22, 2021

Top 5 Ways to Care for Your LED Display and Increase its Longevity Keep Ventilation in Mind Make sure that your LED display is properly vented (whether that’s on the side, back, or front of the sign.) LEDs give off different levels of heat depending on the factory of origin when run for extended periods […]

by Guthman Signs | November 30, 2021

Many areas require an independent laboratory listing be visible on electronic signs of any kind in order to provide a permit for installation. So, logically, it is often sought after. However, it can be extremely difficult to make sense of how an independent testing facility like UL, ETL, MET, or CSA, or others affect the […]

by Guthman Signs | July 14, 2021

According to the Sign Research Foundation, (https://signresearch.org/research/) sign quality directly impacts an organization’s ability to attract people in many ways. The Good News: This is true whether the organization is a business looking to improve revenue, a school looking to increase community involvement, or a church with a newfound need to reach out to the […]

by Guthman Signs | June 29, 2021

Definition of Programmatic Advertising  The use of Artificial Intelligence and machine learning to buy advertising in real-time, instead of going through human negotiations and pre-set prices. In the early days, the number of publishers grew quicker than the number of advertisers – meaning there were more websites available than people willing to advertise on them. […]